About

Founder's Bio

I founded The Earthy Goodness to help people achieve beautifully nourished skin. As someone with sensitive skin, who has had her share of rashes and other skin issues, it was frustrating not to find a product to heal my skin conditions and leave me without allergic reactions.

My grandmother made many African black soap pastes with healing herbs and shea butter-based salves, which healed my skin. When she passed, I was brought back to my wandering and searching days, not knowing what to do about my skin.

This led to many years of research to build upon what I had learnt from her to developing products that work, which culminated in getting certified as an organic skincare formulator. As a Mum of two children who have inherited my sensitive skin, Our children's skincare line has been developed based on my grandmother's remedies to heal my skin, to nourish gently, protect, heal and nurture your little ones also.

The Earthy Goodness is about giving you the best quality ingredients from nature because the ingredients are the products! Our products will keep you clean, fresh, moisturized, and feeling good about your skin all day long!

Ibironke Jegede

Why choose us ?

Safe and Effective Product

Just like food to your body, our products serve as nourishment to your skin. We formulate gentle products with maximum safety without altering the bio availability of our ingredients.

Synergy with your body

Our products are designed to work on your skin to protect, renew, heal and nourish.

Purity and Simplicity

Our products are good enough to eat! Having said this, we believe in using only the purest and non-toxic natural ingredients, and we have successfully formulated our products to provide precisely what your skin needs.

Who We Are

Our mission is "To make effective, nourishing family friendly skincare with premium quality nature-based ingredients."

We make this possible by ensuring that our plant powered ingredients such as Shea Butter, Cocoa Butter, Coconut Oil, African Black Soap, Black Seed Oil amongst others, are ethically sourced and carefully processed to make the best products in achieving and maintaining healthy nourished skin.

Core Values

Quality

Solely formulated with nature’s best, you will get the best quality skincare products!

Honesty

Our products do not contain any hidden harmful or controversial ingredients.

Designed to Work

Our lead formulator has a Diploma in Organic Skincare Formulation and an Advance Diploma in Organic Cosmetic Science from Formula Botanica, the world’s leading accredited online Organic Cosmetic Science School. All our products are carefully formulated to work harmoniously with the skin without compromise on quality ingredients or using cheap fillers.

Our Unique Process

Haven gotten our inspiration from African home-made skin care remedies, we believe in tapping into the richness and originality of the components of plant powered ingredients to combat a variety of skin conditions to gently nourish, protect, nurture, and heal.

We have put into use all the experiences that we have gathered over the years, thorough research and experimenting, to process the ingredients to a quality product.

What We Do

We delightfully make artisan skincare products that help people achieve healthy beautifully nourished skin with nature based premium quality ingredients. In creating our products, we ensure the process is as gentle as possible to harness the full therapeutic benefits of our ingredients without any degradation